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NFT x Motorcycling
Project type
NFT image renders
About the campaign:
The objective was to engage our community/audience using art and technology cohorts. Royal Enfield utilized the top art pieces from the annual Art of Motorcycling contest to convert into NFT and sell it on Web3.
Unique Proposition:
Royal Enfield’s first-ever Non-fungible Token (i.e., NFT) drop.
Project Deliverables:
1. Project Plan
2. NFT Consultation
- Good practices
- Pricing strategy
- Smart Contracts
3. NFT marketplace account setup
4. NFT marketplace account management
5. Platform Analysis and recommendation
Creative Manifesto:
When you ride the canvas of creativity,
the possibilities are endless.
On this journey, over the decades,
Art has become an integral part of Royal Enfield.
Each motorcycle even today,
embodies the artistic expressions of hundreds who work on them.
’Art Of Motorcycling’ has come to become a movement,
championed by the artist community.
We now throttle ahead,
into the future of the Art Of Motorcycling.
Enabling artists of today into tomorrow's maestros.
A legacy being artfully crafted since 1901.
By the artists, for the artists, of the artists.
