H&M - The Festive Campaign

Lead Creative Director, Scriptwriter and Campaign Strategy for H&M's first festive campaign in India, launching the festive collection.

The film gives a feeler of what it's like to be young and festive, the shots were deliberate in the sense that each shot you end up feeling like you're a part of the party and the characters are interacting with you - so you see the clothes just like how you'd see them on your friends at a party!